15 Dec Get your Retention basic’s right to keep your customers longer
If you don’t get the basic’s right you will be losing around 50% of your customers. Many fitness business get the basic’s wrong or perform them so poorly that it does not have any impact on retention. Here are some basic retention must do’s:-
Cleanliness – make sure your facility is always clean. This can easily be overlooked and have a big impact on why a customer will leave and join one of your competitors.
Friendliness – customer interactions are vital to improve retention. Ignoring your customers is a sure fire way of losing them.
Good equipment – poor equipment or equipment that is broken down is something your customers will put up with for so long.
Ease of use – make everything that you do easy from joining to booking classes.
These are just a few of the basic’s that can help retention in a fitness club. For more information contact us to discuss your situation.