Get your Retention basic’s right to keep your customers longer

Get your Retention basic’s right to keep your customers longer

If you don’t get the basic’s right you will be losing around 50% of your customers.  Many fitness business get the basic’s wrong or perform them so poorly that it does not have any impact on retention.  Here are some basic retention must do’s:-

Cleanliness – make sure your facility is always clean.  This can easily be overlooked and have a big impact on why a customer will leave and join one of your competitors.

Friendliness – customer interactions are vital to improve retention.  Ignoring your customers is a sure fire way of losing them.

Good equipment – poor equipment or equipment that is broken down is something your customers will put up with for so long.

Ease of use – make everything that you do easy from joining to booking classes.

These are just a few of the basic’s that can help retention in a fitness club.  For more information contact us to discuss your situation.  

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