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Why fitness clubs should use goal setting to retain customers. Goal setting is a powerful tool that will assist retention or adherence within an exercise setting.  To fully appreciate goal setting you have to walk the walk and buy into the benefit of goal setting.  To do...

Fitness Club Retention – the book Fitness clubs around the world have one common issue – retaining customers.  Fitness club retention was cited as the biggest challenge to the fitness industry many years ago, but the issue still remains today.  This book takes a unique look...

Increasing your revenue through retention. Can you really increase revenue and your financial your bottom line through retention?  According to IHRSA (2012) "Successful Member Retention adds months to membership and revenue to bottom line". If your members are staying longer they will be paying you longer.  You...