RetentionEtix Blogs

Fitness Club Retention – the book Fitness clubs around the world have one common issue – retaining customers.  Fitness club retention was cited as the biggest challenge to the fitness industry many years ago, but the issue still remains today.  This book takes a unique......

Why fitness clubs should use goal setting to retain customers. Goal setting is a powerful tool that will assist retention or adherence within an exercise setting.  To fully appreciate goal setting you have to walk the walk and buy into the benefit of goal setting.  To......

Increasing your revenue through retention. Can you really increase revenue and your financial your bottom line through retention?  According to IHRSA (2012) “Successful Member Retention adds months to membership and revenue to bottom line”. If your members are staying longer they will be paying you......

According to IHRSA (2012) “Successful Fitness Member Retention adds months to membership and revenue to bottom line”. At this time of year most of the focus is on sales and not on retention.   New Year sales for many clubs are the lifeblood that keeps them......

Is technology the Retention Game Changer? There has been a lot of talk about how technology can assist a fitness club in retaining its customers.  The question I ask you here is do you think technology is the retention game changer?   I have asked this......